Interactive 3D Vision
An interactive 3D experience that explores how future stadiums will shape smarter, more connected cities.
An immersive interactive that brings stadiums of tomorrow to life. Using a 3D-printed stadium model combined with animated infographics and dynamic storytelling, the experience highlights how next-generation stadiums will influence urban design, improve infrastructure, and connected communities. their impact on society.
Brief
Siemens wanted to create an engaging, hands-on experience that explored the evolving role of modern stadiums and their impact on cities and communities. The aim was to demonstrate how innovation, sustainability, and smart design are transforming stadiums into multi-functional hubs — driving urban regeneration, boosting local economies, improving infrastructure, and creating richer fan experiences.
Our Approach
We set out to design an interactive experience that seamlessly blended physical storytelling with digital interactivity. Working closely with the Siemens Crystal team, we created a beautifully detailed 3D-printed stadium and surrounding cityscape as the centrepiece of the installation. From there, we layered animated overlays and interactive infographics to reveal insights into sustainability, infrastructure, employment, and the technologies shaping the future of live events.
We wanted to create an experience that inspired visitors to imagine how future stadiums could shape cities, connect communities, and transform live events.
Our Solution
The final installation delivered an immersive, hands-on experience where visitors explored how future stadiums could transform cities, communities, and fan experiences. Moving seamlessly between the 3D-printed stadium model and dynamic digital content, they discovered how innovation and sustainability are shaping the venues of tomorrow.
By combining a 3D-printed model with interactive infographics, we transformed the stadium into a living, connected experience.