Three Immersive Penguin Exhibits
Dive into the world of penguins through play and discovery.
An immersive, family-friendly experience that brings visitors closer tot the penguins through touchscreen, live video, animation, and interactive storytelling.
Brief
SEA LIFE Paris wanted to create an immersive, dual-language experience that would engage families and children while showcasing penguins and their natural habitat. The aim was to make learning fun, interactive, and accessible by integrating touchscreens, live video streaming, animation, and immersive projections.
They also wanted to foster a personal connection between visitors and the penguins, turning a passive aquarium visit into a dynamic, hands-on adventure. The challenge was balancing playful, engaging content for younger audiences with insightful educational material for older visitors.
By combining interactive technology with captivating visuals, the experience was designed to spark curiosity, deepen understanding, and bring visitors closer to the penguins’ world.
Our Approach
We worked closely with the SEA LIFE Paris team to design a playful, educational, and immersive experience for families and children, while still offering meaningful content for older visitors.
To achieve this, we created the Penguin Profile touchscreen, allowing visitors to explore educational content and control a live video feed from inside the penguin tank for an up-close view of the penguins in action. We also produced two short animated films, projected onto the aquarium walls, immersing visitors in the penguins’ icy world and reinforcing key messages.
Through close collaboration, prototyping, and audience testing, we refined every detail — from touchscreen responsiveness to seamless video integration — ensuring the experience was accessible, intuitive, and memorable for all audiences.
Our goal was to transform passive observation into an interactive journey — making learning about penguins fun, immersive, and hands-on.
Our Solution
The final experience brings together three interactive elements designed to engage visitors of all ages. The Penguin Profile touchscreen lets families explore fun, educational content about different penguin species. A live video feed from inside the penguin tank allows visitors to control the camera and enjoy an up-close view of the penguins in action, creating a personal and memorable connection. Completing the experience, an animated film projected onto the aquarium walls, immersing visitors in the penguins’ icy world and reinforcing key educational messages.
We created an experience where families could learn, play, and connect — bringing visitors closer to the penguins than ever before.