Leading brand Sitecore needed a space that promoted individuality and personalisation during their time at the Festival of Marketing 2019 at Tobacco Dock, London. The intention, to create an experience that was playful and provided light engagement for the festival guests whilst leaving them with a positive memory, and positioning Sitecore at the cutting-edge of digital technology.
Working with lead agency, Circus Brand Experience, we planned and produced an experience mirror that amplifies the concept of personalisation by putting the guests directly into the frame. Through the use of HD web camera tech, we live streamed the guests onto the mirror and applied a variety of different artistic filters, including an animated kaleidoscope, stop motion animation filters, and particle effects.
Appealing to both the data-driven and the visual marketeers, the experience led to the most successful Festival sponsorship for Sitecore yet – achieving 200% pipeline revenue target!