SANOFI / TAKEOFF
Produce an interactive mirror that will feature on the SANOFI stand at BSR 2018. The mirror experience should describe the symptoms of RA on the human body in an immersive way. It should achieve this by overlaying and tracking hotspots onto the guest’s body. Through gesture, the guest can activate a hotspot which presents an x-ray of the body part and tracks the guest’s movement. Short-form support text content will also be presented.
We developed the interactive mirror physical build, tech and software from ground up. Working with a rapid turnaround deadline, the process was agile with testing and development happening through the course of the project. 3D camera technology was used to detect and track a guest’s movements whilst considerations such as background noise cancellation and multiple guest tracking were addressed.
We installed, tested and provided support for the mirror during the event. The mirror performed well and provided a highly effective call to action and immersive guest experience. Given the unique user experience that interactive mirrors offer, one in which the guest forms part of the content, learnings were taken from the how guest’s behaved and interacted with the software. Read more about interactive mirrors here.