InnoTrans is the world’s largest trade fair for the rail transport industry, held every two years in Berlin. To coincide with the physical event and in partnership with Shelton Fleming we developed an immersive 3D exhibition space where visitors could navigate around the Hitachi booth.

Hotspots enable visitors to view case studies about Hitachi services, products and innovations. QR codes work to provide deep-links to content across Hitachi Rail website. iFrame content provide contact forms and quizzes. In-depth visitor analytics include stats on popular areas, content and dwell time.

The 3d space is compatible with desktop, laptop, smartphones and tablets, and the virtual event keeps the doors open long after the physical event is over.