VR & GAME ACTIVATIONS
Formula E / Avantgarde
We delivered three distinct activations for Formula E. #1 Design your own Formula E car VR. Running on three Oculus Go headsets, visitors were able to design their own Formula E car. On completing their design, they were able to photograph and send it to themselves for social sharing. #2 Cycle to Charge interactive. Using a customised off-the-shelf exercise bike with a bespoke screen, visitors were required to pedal to charge. The screen informed visitors how long, based on their current speed, it would take to charge a Formula E battery, and as different speeds were reached, the screen presented key facts about the Formula E battery. #3 Race Strategy game. This took visitors through a series of animated race scenarios. The visitors reactions were timed, and their score and summary presented at the end of the game.