Mobile VR Racing Game
Immersive VR racing challenge
An adrenaline-fuelled virtual reality racing experience designed to engage bar-goers with a fast-paced, futuristic game that blended immersive storytelling, gamification, and innovative technology.
Brief
Our Approach
Working closely the brand guidelines, we developed an obstacle-based racing game built in Unity 3D. The concept transported players into a dynamic, futuristic city, challenging them to race against the clock while avoiding obstacles and collecting points along the way. To ensure smooth delivery in busy social settings, we designed the experience around Samsung Gear VR for portability and quick setup. A Bluetooth, gesture-controlled bracelet allowed players to steer intuitively by tilting their hand left or right, creating a seamless connection between movement and gameplay.We wanted to create a game that was as intuitive as it was exciting.
Our Solution
We delivered a high-energy VR experience that dropped players straight into the action. Racing through a futuristic city, participants raced against the clock, avoiding obstacles and navigating the course using simple, intuitive hand gestures — making the gameplay fast, immersive, and easy to pick up.
A VR racing game felt like the perfect fit for the campaign. Racing naturally taps into speed, competition, and excitement, encouraging people to get involved.
The portable setup allowed the activation to tour multiple venues, delivering consistent impact wherever it went.
VR and gamification were the perfect combination to create an experience that instantly engaged and excited players.