Interactive Art Mirror
When interaction becomes art.
An interactive digital installation where guests became part of the experience through live personalisation, artistic effects, and playful creativity.
Brief
We were tasked with creating an engaging digital activation that brought Sitecore’s vision of personalisation to life. The goal was to design an experience that was fun, visually striking, and memorable. Something that would draw guests in, encourage playful interaction, and deliver unique, shareable moments while reinforcing Sitecore’s core message.
Our Approach
Working closely with Helter Skelter, we designed and developed the SitecoreArt Experience Mirror — a digital installation that placed the audience at the heart of the story. Positioned as a striking focal point within the event space, the mirror naturally drew people in, inviting them to step closer and interact.
Using HD live-streaming camera technology, we captured each guest in real time and applied a series of custom visual effects, including animated kaleidoscopes, stop-motion overlays, and particle-based filters. The moment participants stepped in front of the mirror, their reflection instantly transformed, creating a unique, ever-changing digital artwork.
Our goal was to capture Sitecore’s vision of personalisation in an engaging way — giving every guest their own creative, shareable moment.
Our Solution
The Experience Mirror placed guests at the centre of the story. Using HD camera technology, we captured visitors in real time and applied a range of custom effects, from animated kaleidoscopes and particle overlays to stop-motion filters.
As soon as guests stepped in front of the mirror, their reflection transformed into a personalised digital artwork. Each interaction was playful, unique, and highly shareable — extending the event’s impact beyond Tobacco Dock and amplifying Sitecore’s message of personalisation.
This activation turned interaction into art, giving every guest a unique, shareable moment they wanted to capture and take with them.